'The data is different when a string is stored and when a number is stored in the assembly

I was solving the wargame problem, and there was a phrase that entered serial.

If you type the number 12345 in the serial column, the eax register contains 0x3039, which means the decimal number 12345. enter image description here

However, if you enter the string "whatisserial" in the serial column, the eax contains a value of 0x9FEBEBAA. This is 2683038634 in decimal, so what is the association between this number and the string "whatiserial"? Is it just the price of garbage? enter image description here

When I approached the address value, not the value, there was nothing.



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