'C++ serialization of data-structures

I'm studying serializations in C++. What's the advantage/difference of boost::serialization if compared to something like:

ifstream_obj.read(reinterpret_cast<char *>(&obj), sizeof(obj)); // read
// or
ofstream_obj.write(reinterpret_cast<char *>(&obj), sizeof(obj)); // write
// ?

and, which one is better to use?

c++fileserializationboost


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