Weird addAction & addTarget behaivor dfiference for UIButton in a CollectionViewCell

Question

I have a button in a UICollectionViewCell. I added a touch action to the button for nofitying the ViewController. When I use addAction(_ action: UIAction, for controlEvents: UIControl.Event) method for notifying the ViewController, the action handler gets called multiple times (usually twice).

But if I use addTarget(_ target: Any?, action: Selector, for controlEvents: UIControl.Event) method, the selector gets called single time which is what I want.

Here is the sample code of my problem:

private let button = UIButton()

init() {
    ...
    
    configure()
}

private func configure() {
    ...
    button.addTarget(self, action: #selector(buttonSelector), for: .primaryActionTriggered)

    button.addAction(UIAction { [unowned self] _ in
        // Gets called multiple times
    }, for: .primaryActionTriggered)
    ...
}

@objc private func buttonSelector() {
    // Gets called single time
}

I really don't understand what's going on here. I tought the addAction method is a modern way of addTarget method. Why do these have different behaivors in this situation?

And why the addAction handler gets called multiple times in the first place? Is there something I am missing? There should be some UICollectionViewCell related problems here I presume.