'AutoSelectCertificateForUrls is not working as expected

I have a domain and a client certificate for that domain, which is required if a user wants to visit certain pages like admin login page etc. So far so good, my cert authentication is working correctly.

The problem is that every time a client tries to visit these pages, Google Chrome popup shows up asking for certificate selection. I need to use Google Chrome, otherwise Firefox would be a perfect alternative since it has a "remember my choice"-like tick box on the same dialog. Google Chrome does not offer the same "remember" functionality.

I tried with the following .reg file and although I can see that Google Chrome "sees" the Policy, the Policy isn't applied (popup still shows up).

[HKEY_LOCAL_MACHINE\Software\Policies\Google\Chrome\AutoSelectCertificateForUrls]
"1"='{"pattern":"https://[*.]domain.com","filter":{"ISSUER":{"CN":"ISSUER_NAME"}}}'


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