UIImage is rotated 90 degrees when creating from url and set to the pasteboard

Question

What do I simply do?

let pasteboard = UIPasteboard.general
let base64EncodedImageString = "here_base_64_string_image"
let data = Data(base64Encoded: base64EncodedImageString)
let url = data?.write(withName: "image.jpeg")
pasteboard.image = UIImage(url: url) //and now when I try to paste somewhere that image for example in imessage, it is rotated... why?

What may be important:

1. It happens only for images created by camera.
2. However, if use exactly the same process (!) to create activityItems for UIActivityViewController and try to use iMessage app, then it works... why? What makes the difference?

I use above two simple extensions for UIImage and Data:

extension Data {
    func write(withName name: String) -> URL {
        let url = URL(fileURLWithPath: NSTemporaryDirectory()).appendingPathComponent(name)
        do {
            try write(to: url, options: NSData.WritingOptions.atomic)
            return url
        } catch {
            return url
        }
    }
}

extension UIImage {
    convenience init?(url: URL?) {
        guard let url = url else {
            return nil
        }
        do {
            self.init(data: try Data(contentsOf: url))
        } catch {
            return nil
        }
    }
}

Before server returns base64EncodedString I upload an image from camera like this:

func imagePickerController(
    _ picker: UIImagePickerController,
    didFinishPickingMediaWithInfo info: [UIImagePickerController.InfoKey: Any]
) {
    let image = info[.originalImage] as? UIImage
    let encodedBase64 = image?.jpegData(compressionQuality: 0.9)?.base64EncodedString() ?? ""
    //upload encodedBase64 to the server... that is all
}