MVVM, MVC pattern in React

Question

I know that Facebook described React as V(view), but I saw many frontend developers uses MV* pattern in their React app (when I googled MV* articles)

So I'm confused is it possible to use MV* pattern in V (react) or they just call it "MV* pattern" cause don't know what to say their architecture?

For example, according to the articles that say using MV* in React I've seen was like below code.

// View
const MainUiComponent = ({serverData}) => {
  const {data, eventHandler} = useViewModel(serverData)

  return (<button onClick={eventHandler}>{data}</button>) 
} 


// business logic related on View
function useViewModel() {
  const [data, setData] = useState()

  const serverData = () => {
    // fetch logic
  } 

  const eventHandler = () => {
    // something
  }

  return {data, eventHandler};
}

So my question is, can I call useViewModel as ViewModel? Or is it just Hook that seperate business logic from view, not ViewModel?