'integrating AdMob Native Ads Express in uitableviewcell?

i want to show Native Ads Express in uitableviewcell and i've created custom cell with custom class

import UIKit
import GoogleMobileAds

class GoogleAdsCell: UITableViewCell {

    @IBOutlet weak var NativeAds: GADNativeExpressAdView!
    override func awakeFromNib() {
        super.awakeFromNib()
        // Initialization code
        NativeAds.layer.cornerRadius = 2
        NativeAds.layer.shadowOffset = CGSizeMake(0, 0)
        NativeAds.layer.shadowOpacity = 1.0
        NativeAds.layer.shadowRadius = 6
        NativeAds.clipsToBounds = true
    }

}

and in the viewController at cellForRowAtIndexPath

      let adsGoogleCell1 = tableView.dequeueReusableCellWithIdentifier("GoogleAdsCell") as! GoogleAdsCell 
      adsGoogleCell1.NativeAds.adUnitID = "ca-app-pub-3940256099942544/2562852117" 
      adsGoogleCell1.NativeAds.rootViewController = self 
      let request = GADRequest() 
      request.testDevices = [kGADSimulatorID] 
      adsGoogleCell1.NativeAds.loadRequest(request)
      return adsGoogleCell1

FIRST it works and the ads showed up but after some time it disappeared ?

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'integrating AdMob Native Ads Express in uitableviewcell?

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