how to write html tags inside a react object

Question

I am trying to create a multi-language website so am using objects and arrays to achieve that however, I want to add span tags inside the react objects. I tried backticks but it's not working

let content = {
    english:{
        title:"Welcome to G-tech",
        text:'is an Electronics repair shop specializing in Computer, Phone, and Tablet repairs.',
        button:"mail-in"
    },
    francais:{
        title: 'Welcome to G-tech',
        text:'Il s'agit d'un atelier de réparation d'appareils électroniques spécialisé dans la réparation d'ordinateurs, de téléphones et de tablettes. ',
        button:"mail-in"
    },
    arab:{
        title: 'g-tech مرحبا بكم في ',
        text:'هو خدمة لتصليح الهواتف والحواسيب '
        button:"mail-in"
    }
}