'Google Analytics reverse path exploration & custom conversion event

So I would like to do two things in Google Analytics:

  • Create a custom conversion event to track signups for a specific sign up page on my website.

To do so, I :

  • Insert the usual gtag at the top of my website (within the <head>)
  • Create a new event within the GA Admin panel, by going to Configure => Events => Create Event and then specifying event_name equals my_custom_event_name as the matching condition, and my_custom_event_name as the new event's name.
  • Click on Save on top right
  • Go to Configure => Conversions => New Conversion event and save a new conversion event with the name my_custom_event_name.

On my website, to trigger the firing of the event, I then simply do the following when the according conversion gets completed within my code:

gtag("event","my_custom_event_name");

Yet, my new conversion is not showing up in my reports, and neither does the event my_custom_event_name within my events overview under Configure => Events. What am I doing wrong?

After this, I would then like to create a reverse path journey report which tells me the last steps executed before my custom conversion. But here again, I cannot select the event under Explore => Path Exploration => Ending Point.

Help?



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