'Git bash curl request - URL using bad / illegal format or missing url

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Any ideas why im getting this error - ive tried moving the URL to the end, wrapped in single and double quotes

AUTH_TOKEN = $(curl -X POST\
 https://identity.api.rackspacecloud.com/v2.0/tokens\
  -H 'Cache-Control: max-age=10'\
  -H "Accept: application/json"\
  -H "Content-Type: application/json"\
  -k "C:\curl\cacert.pem"\
  -d "{"auth": {"RAX-KSKEY:apiKeyCredentials": {"username": "fakeuser","apiKey": "fakeapikey"}}}")

echo "$AUTH_TOKEN"




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