'error [SC] StartService FAILED 1053: The service did not respond to the start or control request in a timely fashion

I'm trying to run my batch file(autoMove.bat) as a windows service

the cmd i used:

sc create "automove" start= demand displayname= "move and copy xml files" binpath= "C:/dir/autoMove.bat"

and the service is created successfully, but when i try to run it, it gives me this error:

[SC] StartService FAILED 1053:

The service did not respond to the start or control request in a timely fashion.

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