Component doesn't see subscription changes

Question

component.ts

export class MyComponent implements OnInit {
  constructor(
    private router: Router,
    private store: Store<fromApp.State>
  ) {}
  loading: boolean;

  ngOnInit(): void {
    this.store.select('myState').subscribe(({ loading }) => {
      this.loading = loading;
      console.log(this.loading);
    });
  }
}

component.html

<div *ngIf="loading">
  loading
</div>

<div *ngIf="!loading">not loading</div>

In the browser console i can see the switch between the two states loading=false and loading=true. However, in the browser i always see "loading". What am i missing here?