Category "google-analytics-4"

What method ga4 use for streaming data to bigquery? In SQL terms, is it just insert or update too?

Sorry, I'm new to this. I read a few sources including some google documentation guides but still don't quiet understand: Every time GA4 streams data into bigqu

GA4 Conversion tracking using Measurement Protocol

[Edited. Added code sample and more explanations] Is anybody familiar with the GA4 Measurement Protocol? We are sending events from our backend servers to the s

GA4 custom event from server side, can someone tell me how i can do the following code in php?

const measurement_id = `G-XXXXXXXXXX`; const api_secret = `<secret_value>`; fetch(`https://www.google-analytics.com/mp/collect?measurement_id=${measureme

GA4 data not available in Google Ads

We have been running GA4 and Google Ads on our website for a while now. However, the GA4 data appears not to be available in Google Ads even though the accounts

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