'Are Adwords Enhanced Conversions GDPR compliant?
The folk ad Google have been nagging me to include 'enhanced conversion data' for sales on the website. This entails passing over to google personal information about the person who placed the order (email, name, address).
This seems like a privacy no-no. I'm in the UK so GDPR law applies, but regardless it seems like shady behaviour to pass these details on to another company without consent. Is it compliant with GDPR law?
Also, what's in it for me? Google say it makes the conversion tracking more accurate, but they would, wouldn't they?
Solution 1:[1]
Just check the resource page https://support.google.com/google-ads/answer/9888656?hl=en-GB, which gives you the answer. Check the how it works and look at step 3, and ask yourself which user gave you permission for sharing their email, allow Google to hash it (like it would stop to be personal data under the GDPR) and allow Google to stitch it against their Identitity Map.
Sources
This article follows the attribution requirements of Stack Overflow and is licensed under CC BY-SA 3.0.
Source: Stack Overflow
| Solution | Source |
|---|---|
| Solution 1 | Digital Analytics |