'Firebase export to BigQuery not populating traffic_source.name (campaign name) starting Feb 10th

We noticed an issue across all our projects starting Feb 10th where the first_open event contains an empty campaign name (traffic_source.name column). The traffic_source.source and traffic_source.medium columns contain the right values indicating the users are from Google Ads campaigns (google and cpc respectively).

Following is the BigQuery select (just replace the {project} and {ID}):

SELECT event_date, traffic_source.source, traffic_source.medium, traffic_source.name, count(*)
FROM `{PROJECT}.analytics_{ID}.events_202202*`
 WHERE event_name = 'first_open' AND traffic_source.medium = 'cpc' and traffic_source.name IS NULL
 group by 1,2,3,4
 order by 1,2,3,4

I've checked the first_open attribution on Firebase console and it seems to be fine. We suspect the issue is related to the export to BigQuery only.

Does anyone else notice this?



Sources

This article follows the attribution requirements of Stack Overflow and is licensed under CC BY-SA 3.0.

Source: Stack Overflow

Solution Source